Market research and marketing strategizing
Pegasus Partners will conduct marketing research with our staff members who have more than 20 years of medical device marketing. Our report describes the potential market for your products in Japan in detail such as market characteristics, market size, market penetration, potential revenue and so on. It should be emphasized that Japanese market has unique traits in business and healthcare institution customs. As such its research has to be done with sufficient consideration to cultural difference. In addition, Japan has the government-sponsored Universal Insurance system, which dictates the way healthcare practitioners get compensated. There may be a chance that your product falls for which category and how much is compensated. Pegasus Partners will determine the best way for compensation strategy and recommend for you.